Successful TikTok advertising requires investment of time, energy, and perhaps a smidgen of technical know-how, but the payoff is well worth the investment.
There is a widespread misunderstanding among marketers that TikTok is used primarily by teenagers and young adults.
Don’t let this deter you for two reasons:
- Older users are gradually becoming more active on the site.
- Your videos are more likely to reach your desired older demographic because so much content on TikTok is shared on other social media platforms like Instagram and Twitter.
Therefore, brands whose primary audience is senior citizens should devote the bulk of their time and energy to other forms of social media.
Should You Invest in Marketing on TikTok?
TikTok has had and will continue to have the highest rate of growth among all social media sites. The primary factor here is the abundance of entertaining and informative short-form videos that keep the service’s 800 million monthly users engaged.
TikTok has reached the same number of users as Instagram did in six years, but it only took them two.
Facebook’s equivalent number of active users came four years later.
Communicate effectively with the younger generation.
Whenever there is a new social media platform or trend, the youth are the first to use it. Oftentimes, the platform’s more senior users poke fun at themselves for being unable to understand the app’s fundamentals immediately.
Advertisers looking to reach adolescent consumers will find the platform to be very useful.
TikTok promotes original video production from its users.
TikTok has the most active users of any social media platform.
Mainly because it promotes content made by the public.
Easy video production, editing, and sharing are all facilitated by the platform. Plus, it facilitates teamwork between multiple creators.
Because of the app’s encouragement of originality, many popular internet memes and videos have originated on TikTok. Users post mundane videos shot in their everyday environments and receive a great deal of attention.
Authenticity
In its early stages, Instagram’s main focus was on media sharing.
As of now, the platform’s advancements have allowed nearly all content to have a professional sheen.
Instagram users and marketers should be prepared to spend time editing photos and clips elsewhere before posting them.
The content on TikTok is more genuine.
Content makers give their viewers what they want: the real deal, straight from the camera. Because of this genuineness, customers will feel more connected to your brand and more likely to make a purchase.
A Helpful Algorithm
For marketers, TikTok is a level playing field.
It’s possible for users with no followers to get views using the app’s algorithm if they create engaging content.
Promoting on TikTok is Optional.
Establishing and maintaining a social media presence is a lot of work, and it’s even more of a challenge on a platform as dynamic and ever-changing as TikTok.
The good news is that it won’t be hard to attract followers there.
A wide variety of fields, such as the fashion, food, beauty, and wellness industries, all have their own set of influential people. As long as you work with the right influencer, you can spread the word about your product to a sizable audience.
Hiring a professional who knows their way around TikTok and can make engaging videos with viral potential is a lot less of a hassle.
Advice, pets, life hacks, fitness, and DIY are just some of the other major categories of content on the app.
TikTok’s original focus on humorous videos has expanded to include more serious topics like personal finance and health tips. TikTok users are likely to be found in every sector of the economy.
If you want to post to TikTok, the best time to do it is
Anyone who has worked in marketing for any length of time knows that there is a best time to do anything.
There’s a proper time of day to update your social media accounts. To maximise its effectiveness, your email newsletter must be sent at the optimal time.
Nonetheless, there is never a universally applicable time for any given enterprise.
Finding the optimal posting time is a matter of experimentation. Whenever people are most likely to interact with you, what time is that?
This is the Professional Version of TikTok.
Numerous online resources now provide premium, paid tiers of service to users. TikTok’s “pro” account upgrade is free of charge.
The “pro upgrade” option will become available once you enable it in your account’s “Privacy and Settings” tab.
The marketing analytics data available through a TikTok pro account can provide invaluable insight into how to improve your content production.
You can also see when your audience is most active by looking at follower analytics. Knowing when to release new content at optimal times is made easier with this information.
TikTok is a Great Platform for Advertising for Brands
You can choose between in-feed ads and homepage banner ads to promote your business on TikTok. You can narrow your focus on a specific age range or geographic region.
You can also reach people who have shown interest in related material.
Check out these companies’ TikTok pages for some ideas: