Having a sizable, dedicated following on Instagram is crucial whether you’re just getting started or have been using the network for some time. Having a greater social media following helps with engagement, which in turn increases website visits and potential leads.
What makes you decide to start following a new account?
Probably when you find their content to be visually appealing and interesting enough for you to want to keep up with it. If the information they’re providing is useful or interesting. When another account shares a similar focus to yours, you might find it interesting to follow both of them. You, too, can develop a plan to increase your Instagram following by keeping these things in mind. We have created a list of guidelines for gaining traction on Instagram to make your life a little simpler.
Increasing Publicity for Your Brand in Other Settings
Without a solid foundation in brand recognition, it might be challenging to attract new Instagram followers. Make effective use of the email addresses of your customers. Use email marketing strategies such as newsletters or invitational emails with a call to action to direct your current clientele to your Instagram page.
The Instagram button, which can be added to a website, will let users know that you are active on that platform. If they click the Instagram logo, they’ll be taken to your Instagram business profile.
Enhancing the visual appeal of your company’s Instagram page
Make sure your Instagram profile is complete with information about your company. Your Instagram page is a reflection of your company. Your platform audience deserves the very best version of what you have to offer.
Your profile photo, bio, and a small portion of your feed are what people view when they visit your Instagram page. Make your profile more interesting by uploading a photo. It could be images associated with your brand, such as your logo. To make a solid first impression, your Instagram profile should be fully loaded with information about your company.
Before anything else, you’ll want to give your company a descriptive category to put below your username on your page. Make an engaging bio for your Instagram account to get more views.
Your feed should reflect the brand’s voice
Instagram posts should be crafted so that they sound like they came from your company. Content that tells your brand’s story is essential, especially in the early phases of Instagram marketing.
Create a narrative around your product using your Instagram feed. Brand recognition will rise as a result of this. Using a variety of posts, many Instagram users construct immersive feeds. You, too, may serve the dual goals of increasing exposure to your company and providing interesting and entertaining material to your audience. The goal is to have people talking about your company. In particular, this will aid in Instagram’s word-of-mouth marketing by encouraging users to tag friends and family in your posts.
Subscribe to Related Instagram Profiles
Following your competitors and select accounts from their audience is a crucial step in expanding your Instagram account’s reach.
Instagram users may expect to be followed by at least 20% of the profiles they follow. Therefore, if you want to grow your Instagram following, you need to follow relevant accounts. In addition to helping you gain followers, following your competitors on Instagram will also give you a window into their approach to the platform. Similarly, if you want to gain more followers and better understand the demographics of your target market, you should follow your competitors’ Instagram accounts’ followers. After all, your target demographics are likely to overlap since you’re direct rivals.
Engaging the Audience
If you want to grow your Instagram following, you need to get to know your followers. Brands that engage with their consumers via comments and private messaging will always be well received.
Keep up with the comments on your posts by liking and replying to them. Get back to everyone who has messaged you on Instagram. In your Instagram posts and/or stories, you can invite discussion by directly asking for readers’ thoughts and reactions.
Your Instagram account will attract more followers if you take the time to develop meaningful connections with your audience.
Marketing to Influencers
Using influencers to increase your Instagram following is a shrewd strategy. Macro, micro, and nano-influencers all have sizable fan bases. In addition to tapping into their massive audiences, Influencers can also contribute their expertise in creating engaging content. As a result, more people will see your Instagram and follow you.
Use a service like Unbox Social to find out who the relevant Influencers are in your field. You can see who is engaging with your brand and what they are doing with this tool.