One’s online identity, or “personal brand,” influences how others view them and you in the real world. Your personal brand is more than just a collection of photos you’ve taken and arranged into a pretty grid; in this digital era, anyone can do that. It’s what makes you unique as a Creator and helps you connect with your audience on a deeper level. You might think of it as a public face for yourself. The key to building a great brand is connecting your product or service to your true personality. This doesn’t mean you have to broadcast every element of your life online. Your fans have excellent lie-detection skills, as you undoubtedly know.
The goal of personal branding is to present your own set of talents, accomplishments, and character traits in a way that will resonate with your target audience. The objective is to deliver a message that can be commercialised.
Creator Portfolios, TRIBE’s most significant new feature, is a hit with influencers since it finally reveals who’s behind the photos. Creator Portfolios allow you to introduce yourself to businesses, display your greatest work, and ultimately land more paid collaborations.
Establishing identity on Instagram
When developing an identity on Instagram, there are three primary considerations.
Choose your target
For what purpose are you attempting to gain an Instagram following? The way you present yourself on social media should be guided by your goals, whether those are to become known as an authority figure, increase website traffic, boost product sales, or just broaden your fan base.
You can’t just blast out any old stuff and hope that some of it sticks. The most well-known influencers have achieved their status by honing down on a certain subset of the population.
Consider the topic that best fits the tone and subject matter you wish to convey in your writing. There, you may zero down on a topic that truly interests you. Don’t try to establish your identity with stuff that you aren’t passionate about.
Obviously, you should do this. However, maintaining a regular posting schedule and investing the effort required to create engaging and motivational material are essential. Reiterate your brand’s value to your followers. What are you doing for them that makes a difference?
How to Establish Your Identity on TikTok?
With over a billion active users per month, TikTok is quickly becoming the most popular social media platform of its kind. It would be foolish for a Creator not to strive to develop a fan base on that platform. TikTok is a lot like Instagram in terms of personal brand creation, but there are a few key differences to keep in mind.
Try to sound as genuine as possible
Although authenticity and relatability should be priorities across all of your social media channels, TikTok is where you can truly let your guard down. TikTok typically serves as a presentation of the behind-the-scenes; the reality, as opposed to the more polished and filtered Instagram. You’ll need to get over your fear of seeming foolish before you can relax and enjoy the fact that you don’t have to spend extra time on authoring, editing, filtering, or captioning your material.
Focus on your speciality
Find your specialty on Instagram, and then utilise TikTok to delve even further into that topic. The technology behind the app ensures that your message will reach its intended audience, and the more particular you can be, the better.
If you’ve found success on Instagram by showcasing your skincare products, you may find that you can narrow your focus even more on TikTok. Of course, not everyone of your subscribers will be looking for the same thing, and not every video you post needs to go viral. However, the more your commitment to your expertise, the more likely you are to attract a dedicated following.
Tips for expanding your Instagram and TikTok following
Although Instagram and TikTok are two very different social media platforms, combining them may greatly increase your exposure. The key is not to just duplicate posts but to provide material that is relevant to both networks. We all know that Instagram is a visual platform, where you should upload your finest photographs, the material that took you hours to make, and the one that best represents your personal brand. TikTok is a more casual platform where you can react quickly to trends, show your audience more of your personal side, and post films from behind the scenes.
It’s intriguing to see how the two systems interact with one another. The key is to try different approaches and find what works. TikTok is great for putting your ideas to the test. Good interaction will be rewarded promptly by the algorithm, so you can see the results of your efforts and make adjustments as needed.
By collaborating with companies that share your values, you may increase your visibility and your fan base.
Although you may be well-versed in influencer marketing on Instagram, your experience with TikTok may be more limited.Here at TRIBE, we facilitate partnerships between Creators and popular businesses. In addition to the plethora of new campaigns that will be available to you in 2023, we have some exciting app upgrades planned for the new year that will make it even simpler for our Creators to submit to TikTok campaigns.