Social Media

Marketers and social media users alike often struggle to understand the difference between reach and impressions. This is to be expected, though. It’s safe to say that terms like “reach” and “impressions” in relation to social media have become marketing buzzwords; everyone uses them, but few actually understand what they mean. To evaluate the success […]

TikTok has quickly become one of the most popular social media platforms, with close to a billion monthly users. The majority of this social network’s users are either members of Generation Z or Millennials. In this era of digitalization, the doorway through which brands promote themselves and make sales is typically a social media platform. […]

You’ve landed in the correct location if inspiration for a TikTok video is what you seek. TikTok, whose popularity skyrocketed during the pandemic, has over a billion monthly users around the world. TikTok is one of the most effective channels for attracting a sizable audience because it reaches over half of all American adults. TikTok […]

Although face-to-face interactions have their place in society, the advent of social media has brought a new dimension to human interaction that was previously unimaginable. Some estimates put the number of people actively using social media at 3.78 billion, or nearly half of the world’s population. That figure is expected to rise as internet access […]

The primary goals of most brands’ social media accounts are publicity and fan engagement. Of course, that’s not the whole story. Social media marketing can, if executed properly, significantly increase revenue for your company. Twenty-three percent of respondents in a survey by SUMO Heavy Industry said they had researched a brand’s offerings on social media. […]

The internet, and especially social media, has become the most important marketplace. And if you want your brand to do well on social media sites like Twitter, Facebook, and Instagram, you need to constantly evolve your approach to social media advertising. To realize your brand’s full potential, you can consult with any number of digital […]

TikTok is now among the most popular social media applications of all time after a breakout year during the pandemic. Since the debut of its internal self-serve advertising platform, TikTok now offers advertisers a novel and intriguing option to leverage on the app’s rising popularity among users of all ages and from a wide variety […]

People have begun spending more time on social media sites as the world prepares for an extended period of social distance. TikTok has become one of the most talked-about social media sites recently. TikTok has over 800 million users, making it the fastest-growing medium for users to publish unique, creative videos. TikTok has recently emerged […]