Here’s what you need to know to make your Twitter updates interesting to read.
The same question may be keeping you and millions of other marketers up at night.
Sorry, but I can’t think of a way around that.
You need to cultivate your following, play the algorithm, cooperate with influencers, participate with the posts, conversation, and Twitter conversations of other individuals and businesses before you can expect them to pay attention to your own.
Marketing on Twitter (or any other social media) has never been simple, and those who anticipate instant results are setting themselves up for disappointment.
We at Awario looked at our own tweets to see what factors were responsible for their popularity. In order to acquire the most complete findings, we chose to tweet for a whole year.
Hence, I analysed the most popular pieces to find out what set them apart from the rest of our content.
That’s what I found out.
The crucial role a question mark plays
Place a question mark there. Instead, show genuine interest in the opinions of your followers by asking them questions. You don’t have to pretend attention if you genuinely care about what the other person has to say, as is often emphasised in books and talks in the Carnegie tradition.
The data from our account shows that inquiries are effective (as is the opinion of every gregarious and well-liked person). With a limit of five questions in each of Awario’s tweets, asking questions is a certain way to boost response rates.
Secondly, addressing other individuals (rather than businesses) is a powerful way to get your point across.
As an organisation, Awario frequently alludes to competing products. Brands mentioned do generate some interaction, but largely from the brands themselves. Managers of social media accounts are often kind, appreciative, and courteous individuals, thus they respond to mentions of their companies (as they should). However such utterances typically don’t lead to actual conversation.
My little investigation led me to conclude that bringing up other persons drastically alters the dynamics of the conversation. In contrast, if the individual named isn’t an Internet celebrity (or any other kind of notoriety), they are much more likely to join the debate and contribute meaningfully.
Thirdly, the clarity provided by the enumeration
This discovery was more of a surprise than others. I never thought about enumeration as a distinct “component,” but there you have it. We found that enumeration results in higher engagement and visibility thanks to our analytics. It’s been compared to the use of emojis and the elimination of bullet points.
An first investigation reveals that this is because numbered lists are easier to digest for most individuals. If you’re going to include a link in your social media post, it’s best practise to enumerate the possible outcomes so that your audience knows what they’re clicking on. Unlike emoticons, which may be quite distracting, numbers don’t bother you in any way. Second, as a seasoned A/B tester, I know that hard data grabs people’s attention. They stand out more than anything else in a sea of letters, encouraging readers to engage with the writer through clicks, likes, and comments.
Humor’s transformative potential
The use of wit in SMM is a topic we’ve discussed extensively. When we make our blogs even slightly humorous, they fare better overall. Anything from Oatly and Spotify to Taco Bell and PornHub are among the companies we’ve researched.
Why not use hashtags?
As I looked at Awario’s account, I didn’t notice any discernible difference in interaction thanks to the use of hashtags. Yet there is a critical caveat that must be stated.
Commonly used hashtags (like #SMM or #socialmedia or #Twitter) don’t seem to affect the amount of impressions any more than less specific ones (like #MondayTip or #QuestionOfTheDay), although they do have a little effect.
How long should an emoji be, exactly?
There appears to be no effect from using emojis on Awario’s Twitter account, either. It would appear that their use is purely recreational. This also applies to length, however testing for length on Twitter is quite limited.
While it’s important to keep in mind and make advantage of the aforementioned features of Twitter, a successful Twitter strategy necessitates more than just those features alone. You’re probably thinking, “Yeah… expertise, valuable stuff, V A L U E” right about now.
Get comfortable, since that is not the case.
Certainly not always, but it’s not a given either.
The goal of the vast majority of very successful brand accounts is not to teach their followers anything or to provide significant value to their lives. In fact, trying to accomplish this under Twitter’s character limit of 280 is challenging.
Twitter’s main purpose is to provide lighthearted diversion. A collection of hilarious one-liners. It’s all about making a product or service look approachable.
Your brand’s account should, above all else, have the appearance and feel of a genuine user’s. This is simple; after all, it is directed by a real person, perhaps even yourself! Google is wrong to assume that you are a robot. Your brand should reflect your own or your social media manager’s unique character. If those two things are in sync, your brand’s social media marketing will be engaging, authentic, and entertaining for your target audience.