Facebook’s groundbreaking concept ten years ago dominated the social media landscape. But a new kid on the block named Instagram entered the fray in 2010. A small number of people were using the app, which was essentially just a photo sharing platform. Twitter for the illiterate was one of the nicknames it received.
On the other hand, they couldn’t be more incorrect. To the world’s satisfaction, Instagram has proven that it is not a malicious platform for amateur photographers to share silly pictures with each other. In reality, however, it is a source of income for millions of online personalities, small businesses, and multinational corporations.
The influence of the photo-sharing app is enormous, with the Influencer Instagram marketing industry alone expected to close in on $15 billion by 2022.
Even though our favourite influencers seem to have it easy, a lot of effort goes into making a post that will get a lot of likes and comments. Once you’ve been using Instagram for a while, you might find it difficult to think of new things to post.
It’s exhausting, to say the least, to think of an idea and then test it to see if it will resonate with the target audience, generate interest, and, most importantly, fit in with your profile. It’s already a lot of work, and now we have to worry about meeting deadlines for production, implementation, and scheduling.
Although we are unable to assist you in the actual implementation of your ideas, we can provide you with some inspiration for Instagram posts and a social media calendar to help you spread the word!
In case you’re at a loss for what to post on Instagram, here are 8 suggestions.
I present to you…
When we’re at a loss for words and need some inspiration for our social media, we look to the list. This list of possible Instagram posts has never let us down. If you have nothing to lose, why not give it a shot for your company?
1. What It’s Like to Be Content
To capitalise on the fact that people are genuinely curious about what you do all day, why not film a short video or reel detailing your typical activities? It might be a workday or a night when the office hosts a social event.
2. Put Out a Call for Help
The condition can be reached from two different angles. A challenge could be initiated by you, or you could join an existing one. It’s simple to carve out a specific area of expertise. Assume for a moment that you run a restaurant or catering company and propose to your clientele that they think of their favourite dish and try to make it using your product.
3. Have a Contest and Give Stuff Away
To reiterate, nobody can resist freebies. That way, you can offer an Instagram-only prize on the platform. Creating content for a giveaway is a great Instagram post idea. You could announce the giveaway, announce the dates, go into detail, and finally reveal the prize in a series of posts.
4. Don’t be shy about promoting your brand in your posts.
You won’t have to put in a lot of work for this. If you’re doing a photo shoot for a product, all you have to do is get some good shots that can be used again. When you’re completely at a loss for what to write in your Instagram posts, turn those photos into banners and post them!
The process is simple, and the audience will appreciate the gentle reminder.
5. Illustrations of Products with Imagination
For this activity, you’ll need either your archive of past collaborative photos or a collection of office snapshots taken by your team. It’s fine to have whoever on your team has the best artistic eye snap photos of your wares whenever they like.
6. Perspectives & Data
general public has a keen interest in hard data. Not surprisingly, they dislike relying on content that has no supporting evidence. Yes, there are those who will believe anything they read online, but is that the kind of customer you want representing your business?
Make good use of this information. Put up a number or statistic that provides insight into your niche or area of expertise. You could brag about your most popular sneakers and the number of units you’ve sold so far.
7. Put up a BTS
The public is always curious to learn more about the exciting goings-on of their favourite brands and content creators. You should take lots of photos and videos of the set construction process.
Video recordings of company brainstorming sessions or even lunch breaks are fair game. But remember, you can’t do that without the OK from your staff!
8. Discuss Memes
Joe is so dull that he has no followers on Instagram. Memes represent the platform’s very essence. To help yourself and your cause, join the crowd and share memes related to your niche with which people can identify. Memes also tend to spread rapidly.