What Is The Difference Between Reach And Impression, And Why Does It Matter?

Marketers and social media users alike often struggle to understand the difference between reach and impressions. This is to be expected, though. It’s safe to say that terms like “reach” and “impressions” in relation to social media have become marketing buzzwords; everyone uses them, but few actually understand what they mean. To evaluate the success […]

5 Current Social Media Developments To Keep In Mind

Although face-to-face interactions have their place in society, the advent of social media has brought a new dimension to human interaction that was previously unimaginable. Some estimates put the number of people actively using social media at 3.78 billion, or nearly half of the world’s population. That figure is expected to rise as internet access […]

Top 3 Social Media Marketing Strategies That Actually Work

The primary goals of most brands’ social media accounts are publicity and fan engagement. Of course, that’s not the whole story. Social media marketing can, if executed properly, significantly increase revenue for your company. Twenty-three percent of respondents in a survey by SUMO Heavy Industry said they had researched a brand’s offerings on social media. […]

During this Pandemic, What Should You Keep in Mind When Making TikTok Commercials?

People have begun spending more time on social media sites as the world prepares for an extended period of social distance. TikTok has become one of the most talked-about social media sites recently. TikTok has over 800 million users, making it the fastest-growing medium for users to publish unique, creative videos. TikTok has recently emerged […]

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