Most company owners I know still don’t understand Instagram.
How do we compete with the vast amount of originality, imagination, and skill that already populates this medium?
Is it even worth it to try?
Both of these are typical inquiries from business owners who are thinking about promoting their products or services on Instagram.
As I’ll explain more below, there’s no simple answer to the first question, but “Instagram marketing is almost always a good idea” is a very solid one for the second.
In 2020, Instagram had 140 million active users in the United States, making it the sixth most popular website in the country. Instagram’s massive user base means that it cannot be disregarded as a marketing channel.
But how should one go about developing an efficient Instagram digital marketing plan?
Content, as usual, is the starting point.
Business Instagram Post Ideas
Making a calendar of future (minor) holidays and other important days that potentially connect to your business is a good idea. Make sure people know about the calendar by advertising it on your site. With this, we can:
It would be great if the website had better internal linkage (every seasonal article would connect to relevant goods).
Make it possible to highlight items on the homepage in anticipation of forthcoming holidays and days (even during slower seasons), which may better suit the user purpose.
Allow you to set up a newsletter schedule and send out emails at specific times
Allow you to post updates on time (and with the appropriate hashtags) on social media even when there are no major holidays approaching. These revisions may be planned months in advance (and may be annualised). With these add-ons, you may also connect your Instagram feed to your website.
Among them are increased exposure and interaction, which can be attained via planning your social media strategy around annual holidays and observance days.
Some potential dates for the calendar are as follows:
Mother’s Day, Employee Appreciation Day, and the National Rose Day
To find out when other holidays and awareness days occur, you may include DaysoftheYear.com in your Instagram posts.
Using weekly hashtags is another strategy for gaining organic Instagram exposure when posting on a regular schedule. Use this handy checklist to zero in on them.
Use Reliable Instagram Apps
Instagram is a marketing platform that requires specialised software for optimal utilisation. The Instagram community is pampered, since they are constantly exposed to high-quality posts. These days, it’s not easy to catch them off guard.
The success of your Instagram plan may hinge on the quality of the tools you use.
The iPhone app Videoleap may be used to make high-quality videos on Instagram. The software provides access to high-quality, user-friendly video editing tools. Layer-based editing, colour adjustments, video effects and overlays, etc. are just a few of the advanced video editing and enhancing tools included in the software.
The app itself is free, however there is a paid premium version. If you’re not sure if you’re ready for all the bells and whistles that come with the paid version, try the basic one out for free.
Fastreel is a solid and inexpensive solution if you need a desktop tool.
Keep to a Routine
Especially when it comes to social media, consistency is essential in any digital marketing plan. You’ll need to earn people’s confidence and grow an audience that eagerly awaits your posts over time. And the only way to do it is to be consistent.
To assist you maintain a steady presence on Instagram, here are some often asked questions:
How frequently should I update my Instagram?
Two postings every week is a decent target to aim towards. Don’t force yourself to post every day; else, you’ll get burned out. Scheduling and planning your Instagram posts in advance will help you stay consistent without feeling like you have to be always online. There are apps like Lately that might assist you with this.
How do I best use Instagram to advertise my company?
Display your wares in an unadvertising setting. It’s not a terrible idea to include a call to action in your text or even your photo itself. You can’t create brand loyalty by constantly pushing your wares on your audience. Some simple suggestions for Instagram posts that businesses might use:
Share photos of the group at work or having fun together. Promoting your brand’s humanity and encouraging staff advocacy using behind-the-scenes content.
Promote your reviews and testimonials on Instagram by transforming them into eye-catching images.
Repurpose your Instagram lead magnets. Instagrammers appreciate free stuff.
Make a short video of your goods being delivered or unboxed.
Increasing Instagram Views
Instagram posts cannot include active links. There are just two places where you can include your link:
- What to include in your Instagram bio
- If you have more than ten thousand followers, your Instagram stories.
- Even so, Instagram may be a good source of traffic if you post engaging updates and encourage your followers to visit your bio link.
During these months of global restrictions, Instagram’s popularity has skyrocketed. Megaphone Marketing reports that during the lockout, Facebook and Instagram had a 70 percent increase in user time.
Marketing your business on social media is a good idea because nobody knows how long the epidemic will endure.
Instagram has the potential to be a very efficient marketing medium for establishing the credibility and reliability of your company.