4 Concepts For Viral Videos On TikTok

You’ve landed in the correct location if inspiration for a TikTok video is what you seek.

TikTok, whose popularity skyrocketed during the pandemic, has over a billion monthly users around the world. TikTok is one of the most effective channels for attracting a sizable audience because it reaches over half of all American adults.

TikTok started out as a teen dance app that went viral, but it has since grown into a social media giant that businesses can’t afford to ignore. Customer acquisition costs are on the rise across the board, but on TikTok, you can grow your audience without spending a dime.

The only catch is deciding what to share.

With the right content, TikTok can generate incredible exposure, interaction, and sales. However, TikTok is not like other social media platforms, so it calls for its own special approach. Here are four TikTok video ideas that are sure to increase your audience size and help you make the most of TikTok’s enormous potential:

1. Focus on the steps of your manufacturing process

Show your audience how your products are made, whether they are made by hand or manufactured, and how the final touches are applied. Using a single product as an example, document everything from its raw materials to its final packaging and shipping.

  1. Placing an Order
  2. Forming, slicing, or otherwise modifying components
  3. Joining parts via stitching, welding, or glueing
  4. Managing the quality of a product
  5. Making it unique is a plus.
  6. Applying labels or adornments through printing
  7. Products are packaged and shipped.

Ensure that your entire production process video is both informative and motivational for your viewers. Invite your TikTok audience into your workshop, demonstrate how complicated products are put together, and highlight your company’s special touches and rigorous quality control measures. One of the most effective uses for TikTok videos is to use them to explain why the items your online store sells are well worth the price.

2. Show some “behind the scenes” action

Users of TikTok are fascinated by behind-the-scenes footage of companies. TikTok is the ideal social media platform from which to demonstrate the look and feel of your business, whether you are in the warehouse packing e-commerce orders or designing a new website in your home office.

You might want to film some “behind the scenes” footage of the following:

  • Showing off one’s workplace
  • To open mail and packages
  • Taking care of customer concerns
  • Making a model of a product

If possible, let your audience in on a glimpse of the real work environment, the things that set your company apart, or the process by which your products or services come to life. Don’t be bashful about highlighting the people, systems, and wares that make your company successful.

3. Take us through a “day in the life” of…

Entrepreneurs can use TikTok to show their audiences what it’s really like to be in charge, rather than just talking about their products or services. Document a typical day in the life of your business and explain the work involved in making it successful.

It’s not important that these TikToks are flawless; what matters is that they’re genuine. Share with your audience the ups and downs of being an entrepreneur, the struggles and triumphs. All or some of the following regular pursuits could fall into this category:

  • Emerging from sleep
  • Answering electronic mails
  • Communicating with the Group
  • Analyzing statistical or performance information
  • Participating in Conferences
  • Finishing a sale
  • Preparing an agenda

These TikTok videos are especially helpful to entrepreneurs running small businesses because they can demonstrate the genuine passion and dedication required to turn an idea into a reality. The resulting emotional connection with your audience may be more effective than dry product explanations and flashy ads.

4. Present your group

The marketing adage “people buy from people” (or “people do business with people”) is cliche but true. A TikTok video is a great way to introduce your team and let your audience know who they’re buying from.

To get started, have everyone on the team explain their role and why they chose it in short video clips. You could also record an impromptu “interview” in the workplace in which employees are asked about themselves and their roles.

Make departmental or job-specific TikTok videos if your team is large enough. Produce weekly TikToks featuring your customer service staff, web developers, and sales staff, for instance.

One of the most entertaining TikTok video ideas here is to introduce your staff. Employees and customers alike benefit from hearing about the personalities behind a company’s products and services. You’ll be able to unite your team through the creation of compelling content that showcases their expertise, interests, and enthusiasm.

4 Concepts For Viral Videos On TikTok
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